The high-performance sports sector demands precision and personalization in every detail.
Recently, we hosted a joint webinar with Regna® to showcase how the brand has taken a qualitative leap in its offerings, leveraging IBV’s 3D human body scanning technology.
During this session, we explained the project objectives, the implementation process, and the results achieved. Below, we present a detailed summary of this innovative project that combines advanced technology with a user-centered experience.
Context and challenges before implementation
In sports such as triathlon and cycling, a perfect fit directly impacts aerodynamics, comfort, and ultimately competitive results.
Until recently, Regna relied on traditional manual measurement methods, which limited their ability to scale their global business model.
Key challenges identified by Regna included:
- Long measurement times: over 30 minutes per user.
- Human errors: inconsistencies affecting final product quality.
- E-commerce limitations: remote sales required scalable solutions without the need for in-person visits.
- High return rates: 30-40% with standard sizes, leading to loss of trust and additional costs.
The goal was to find a fast, scalable, and accurate solution to ensure the production of custom garments while improving the customer experience and optimizing internal processes.
Why was IBV the right solution?
3D Avatar Body technology enables full-body scanning with just two photos from any smartphone, eliminating the need for specialized hardware. Its main advantages include:
- Fast processing: 3D reconstruction in under one minute thanks to cloud infrastructure.
- Accurate measurements: over 100 body measurements captured with manufacturing-grade precision.
- Privacy and security: full GDPR compliance, data minimization, and secure photo processing.
- Global scalability: pay-per-use model allows deployment without upfront hardware investment.
This technology enabled Regna to reduce measurement time by 95%, cut return rates by 35%, and increase average order value by 22%.
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Implementation model
The implementation model followed four phases: discovery and validation to test accuracy and reliability, development and integration to build and connect the technology and workflows, pilot and optimization to refine the solution through real-user testing, and launch and scaling to deploy the product, monitor performance, and support future growth.
PHOTOtoFIT™ process: From photo to final product
- Select custom-fit: Customer visits Regna.ai and chooses the custom-fit option for their triathlon gear.
- AI-guided capture: Take two photos (front & side) using any smartphone with AI guidance for optimal positioning.
- Secure upload: Photos are securely uploaded for cloud processing with GDPR-compliant data handling.
- 3D Reconstruction: IBV’s AI generates a 3D avatar and extracts 100+ precise body measurements.
- BioMetric Fforge AI: Proprietary calibration system fine-tunes measurements for manufacturing accuracy.
- Customer review: Customer confirms measurements and proceeds to design customization and checkout.
- Pattern generation: Precise measurements drive automated pattern creation for manufacturing.
- Delivery & feedback: Customer receives a perfect-fit product; feedback loop improves system accuracy.
Results and tangible benefits
The results of using PHOTOtoFIT™ at Regna are remarkable:
Customer experience
- Measurement time: reduced from over 30 minutes to under 1 minute.
- Fit satisfaction: average rating of 4.8/5.0.
- Geographic reach: global, without the need for physical infrastructure.
Operations & Business
- Return rate: reduced by 35% (currently only 3%).
- Average order value: increased by 22%.
- Production remakes: reduced by 48%.
- Material waste: 27% reduction.
Brand & Growth
- Professional athlete adoption: +3.2x.
- Customer acquisition: +45%.
- Brand sentiment: +38%.
Lessons learned and recommendations
- Capture experience: investing in AI-guided capture increases scan completion rates.
- Edge case handling: establish review workflows for unusual body types.
- Cross-team alignment: form fit committees and regular technical syncs.
- Define KPIs early: track returns, completion rates, and remakes from the start.
- Iterative testing: beta testing with athletes allows pattern refinement before public launch.
- Privacy and trust: clear consent flows, photo deletion, and retention of measurements only.
The collaboration between Regna and IBV has revolutionized custom-fit sportswear.
Thanks to PHOTOtoFIT™, athletes now enjoy garments that perfectly conform to their bodies, while Regna optimizes operations, reduces returns, and enhances customer satisfaction and loyalty.
This success story demonstrates how 3D body scanning technology can transform not only sportswear manufacturing but also the digital shopping experience, positioning Regna as a global benchmark for innovation and personalization.
Watch the full webinar: 3D BODY AVATARS REAL USE CASE: 3D Human Body Scanning in Sports
If you want to learn more about how 3D body scanning technology can transform your business, optimize the shopping experience, and provide precise body measurement solutions from any device, we invite you to contact 3D Avatar.
Visit our website to explore our services, request demos, or get personalized guidance.