The MICAM Milano trade fair, held in September 2025 in Rho (Milan), once again confirmed its position as the world’s leading platform for footwear trends. Over 800 brands, more than half international, showcased their upcoming season collections, highlighting digitalization, sustainability, and personalization.
Attending an event of this magnitude is a unique opportunity to showcase how technology can transform both the shopping and manufacturing experience in the footwear sector. Within this framework, IBV presented our solutions Avatar Feet and DOMEscan, two tools that are redefining how the human foot is measured and understood.
What were the key trends at MICAM 2025?
This edition of MICAM emphasized three main pillars:
- Personalization: growing demand for footwear tailored to each consumer.
- Digitalization of retail: solutions designed to improve the shopping experience online and in-store.
- Sustainability: reducing returns and using materials more efficiently through better-fitting shoes.
In this context, the ability to scan feet with just a smartphone—through mobile 3D foot scanning solutions—has become a strategic asset for the footwear industry’s future.
Avatar Feet and DOMEscan at MICAM
At MICAM, we highlighted the potential of our technologies to solve one of the footwear industry’s most pressing issues: providing the perfect fit for every consumer.
- Avatar Feet: a mobile app that creates a 3D foot model using just three photos, generating over 20 anatomical measurements in seconds. Perfect for ecommerce, it significantly reduces sizing-related returns.
- DOMEscan: a physical scanner for stores and professional settings that captures the foot shape with high precision. It provides immediate size and model recommendations, enhancing the in-store customer experience.
Visitors at MICAM were impressed by the accuracy, speed, and simplicity of both solutions, especially compared to traditional measurement methods.
Innovation aligned with the industry
At MICAM, innovation is measured not only by novelty but also by its ability to integrate into real business operations. In this regard, our technologies address three core industry needs:
- Personalization: with mobile 3D foot scanning, users can capture their exact foot size directly from their smartphone. This enables footwear brands to offer products tailored to the individual’s precise measurements, while also democratizing and accelerating access to true customization.
- Digitalization: integrating this technology into both online and offline shopping links the user’s scan with the product’s most suitable size. This not only improves the shopping experience but also reduces returns and the associated costs, creating a more seamless journey across channels.
- Sustainability: allowing customers to scan their feet from home minimizes unnecessary travel and reduces returns, cutting the carbon footprint linked to logistics and transportation. Additionally, it avoids the need for producing and installing physical scanners in stores, making it a more sustainable alternative for the industry.
Looking ahead: is 3D foot scanning the future of footwear?
Our participation at MICAM confirmed, through direct interaction with brands and retailers, that the market is actively seeking solutions that combine precision, accessibility, and scalability. Many visitors emphasized the need for tools that simplify the sizing process while building consumer trust, as highlighted by Beatriz Fernández Gallo -Innovation Manager & Biomechanical Assessment at IBV-.
This feedback reinforces Avatar’s value proposition: delivering an easy-to-use, reliable, and sustainable 3D foot scanning ecosystem that works seamlessly across both online and offline retail. By reducing returns, enabling true personalization, and streamlining the shopping journey, Avatar positions itself as a key enabler of the footwear industry’s digital and sustainable transformation.
Conclusion
MICAM 2025 confirmed that the footwear industry is ready to embrace personalization and digitalization.
Avatar Feet and DOMEscan are designed to facilitate this transition by providing precision, simplicity, and enormous integration potential.
The future of footwear begins with understanding each consumer’s feet in detail.
